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Latest press from Cowboy

Cruising through Summer in Comfort with Cowboy Cruiser
Cowboy Cruiser
July 3, 2023
Navigating toward a New On-Ride Experience with Google Maps
Google Maps Navigation
June 8, 2023
Partnering with Independent Bike Shops for Retail and Repair
Cowboy Partner Network
May 22, 2023
Experiencing the Bike That Thinks for Itself with Cowboy AdaptivePower™
Cowboy AdaptivePower™
May 9, 2023
Becoming the First E-Bike Manufacturer to Achieve B Corp Certification
Cowboy achieves B Corp status
August 12, 2022

About Us

Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. The world's most connected electric bike for urban riders continues to transform the bike and mobility industries — from point of sale to point of service. Its mission is to build a better bike, create a better self and leave a better world. In 2022 Cowboy became the first e-bike maker to achieve B Corp status.

Cowboy now has customers in more than 2,500 towns and cities across Europe and the US. Cowboy is the winner of the Eurobike 2017, the Red Dot Bicycle Design Award 2018, the Red Dot 'Best of the Best' award for product design in 2019, 2021 and 2024, one of TIME Magazine's "Best Inventions" of 2022, and the Wallpaper* Smart Space Award for Most Revolutionary Personal Transport in 2023. In 2024, its new model Cross, picked up its first accolade, being named Best E-Bike by GQ Magazine.