- Limited edition Cowboy x adidas e-bike designed for the partnership
- Additional fleet of 22 award-winning Cowboy models now available for adidas guests from the adidas House Paris
- Partnership provides faster, greener, cleaner mobility solutions during packed summer in Paris
Cowboy, the world's most advanced e-bike, is proud to unveil its role as the official e-bike partner for adidas during the summer of sport in Paris. This collaboration features limited-edition co-branded adidas x Cowboy bikes and a fleet of award-winning models available exclusively for athletes and other VIP guests at the adidas Hub, Paris.
Cowboy's state-of-the-art e-bikes, equipped with Google Maps Navigation, Share My Ride, and Crash Detection, provide a safe and convenient way to navigate Paris. From 10am to 6pm daily, guests at the main adidas Hub can use a fleet of award-winning Cruiser, Cruiser ST, and Classic models, including limited-edition co-branded adidas x Cowboy bikes designed by Richard Bone, Cowboy's VP of Design.
“Both Cowboy and adidas focus on high-performance, innovative design with technologies that emphasize both form and functionality. These bikes reflect adidas' iconic originals collection with a simple monochrome aesthetic, which is modern and bold. By providing a fleet of our bikes, this partnership addresses adidas' need for a smarter mobility solution amid closed roads, increased tourism, and limited transport options in Paris this summer.”
Richard Bone – Vice President of design
In collaboration with Closca and Quad Lock, Cowboy provides award-winning foldable helmets and phone cases for a seamless integration with the Cowboy app.
The activation runs until August 12th at 9 Rue Forest, 75018, Paris, France.