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Latest press from Cowboy
Designed in Belgium, now assembled in France
CEO update
What shaped Cowboy in 2024
Cowboy X Cypress Capital
Cowboy Welcomes Cypress Capital: Strengthening Ties with Taiwan’s Bike Industry and Securing Further Backing from Tier-1 Investors with €5M Investment
Cowboy X adidas
Cowboy partners with adidas for a summer of sports in Paris
Cowboy X Upway
Cowboy Launches Its First-Ever E-Bike Trade-In Program with Upway
About us
Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. The world's most connected electric bike for urban riders continues to transform the bike and mobility industries — from point of sale to point of service. Its mission is to build a better bike, create a better self and leave a better world. In 2022 Cowboy became the first e-bike maker to achieve B Corp status.
Cowboy now has customers in more than 2,500 towns and cities across Europe and the US. Cowboy is the winner of the Eurobike 2017, the Red Dot Bicycle Design Award 2018, the Red Dot 'Best of the Best' award for product design in 2019, 2021 and 2024, one of TIME Magazine's "Best Inventions" of 2022, and the Wallpaper* Smart Space Award for Most Revolutionary Personal Transport in 2023. In 2024, its new model Cross, picked up its first accolade, being named Best E-Bike by GQ Magazine.
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